How to Align Your Content With Your Offers
Clients from Content
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How to Promote Your Business List
Danny Cevallos: I would probably collapse the lists. You want to have one central thing, and I'm going to talk about this in a second in terms of how you position and call it the action. All content exists to help people get a result unless you're just trying to entertain them which is a whole other thing. He says that same messaging that you have for your products should carry into the messaging around all of your free content and especially your newsletter as well.
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