🪙 “$1 trillion coin” — Debt default desperation. Peloton’s full rebrand. Pro Bull Riding’s team up.
The Best One Yet
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The Importance of Identity in Branding
Professional bull riding is setting up teams in their eight top cities. The owner of one of those teams, the Arizona Ridge Riders, explained why they're doing this. "Nothing lasso's a customer like identity," he said. For our second story, we are one week away from the United States defaulting on our debt and desperate times call for desperate debt default dodges.
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