Habits and Identity: The Power of Choice

Forming a new habit is tough. Sticking with it is even tougher. That’s probably why someone buys a copy of James Clear’s 2018 book “Atomic Habits” every 11 seconds. James breaks down the science of habit formation into simple, actionable steps anyone can take — even you. Today on the show, he talks Rufus through the four laws of behavior change, explains how small improvements compound over time to produce remarkable results, and offers easy tips you can use now to kick bad habits and adopt good ones.