What's the Best Practice?

When we use that phrase best practice, what do we even mean? And that can confuse a lot of people because it sort of implies that there's a limit to how good you can be by being the best. You can't be better than that. It's not better practice or anything like that; it's best. That even discourages people to think for themselves as why would they? So that overriding point about avoiding the language of avoiding the phrase best practice is a healthy one. Like I said, businesses generally want to do things cost effectively and time efficiently. Being ready to fail, taking a step back, reframing, reframed to you, enable effective progress.