How to Make Short Form Video Work for You

Short form video is a much lower barrier to entry. As we started to make short form video, we started to recognize we had to tell more condensed stories and learn actually omission. That doesn't need to be in there. I can get to the story quicker. If we tell their origin story in 60 seconds, now we're into the learnings from this person. Instead of doing 12 minutes of origin story in the beginning, right? So it's like my favorite medium is books. And then realizing that everyone else has different mediums, like some people like social media, some people like Twitter,. Some people like email, some peoplelike audio.