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20min chapter
RV181 - Tackling Go-To-Market Bloat | Go To Market Live Episode 17
B2B Revenue Vitals
Navigating Go-To-Market Efficiency
The chapter explores the concept of go-to-market efficiency, analyzing trends in sales and marketing expenses of public SaaS companies and the impact on growth rates. It emphasizes the need for optimizing strategies using signal-based analytics to enhance ROI and profitability. Discussions delve into the challenges faced by private companies, the importance of tracking and connecting signals for informed decision-making, and the allocation of investments in marketing and sales strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode