Joe Quesada
Superhero Leadership with Peter Cuneo
Transforming the Comic Book Industry: Marvel's Strategic Shift
This chapter explores the innovative approaches Marvel executives took to revolutionize the comic book industry, focusing on successful film adaptations like X-Men and Spider-Man. It discusses the initial skepticism from analysts and the risks of attracting licensees, highlighting the historical impact of Marvel's intellectual property and the shared belief that drove their filmmaking success.
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