How to Write a Powerful Headline for Your Business

The marketer in me doesn't like what you've just told me. I want to get this out the way first of all. What people understand is headlines. People are going to be really interested in that three-word headline. Oh my god I now want to read the content. Now if they meet you and they have half an hour with you they're probably buy into it and go I absolutely need this but how are you gonna get the meeting? That's my question. Of course.