How to Get the Right Data Point to Make the Right Decision

In the beginning, I would just overall say plot as many data points as you possibly can, even if they're wrong. Once that one thing sticks, you just keep going after that one thing over and over again until you find another data point. For us in particular now that we've been in business for about four or five years, we have too many data points to even go off of. It's really trying to figure out what is the right data point that makes the right decision. More often than not, we're wrong on our data, but because we collected the data to begin with, we know why the data was wrong.