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26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged
Think Fast Talk Smart: Communication Techniques
How to Write a Longer Story
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You need to know your main point before you start writing. Then outline what you want to say, particularly for a longer piece. But don't feel compelled to write the first paragraph first. And then when you finished writing, try to cut it by at least a third. I always say it's like a dentist cleaning teeth. You can actually get satisfaction out of it - although i'm not sure i've ever found a student who does"
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