Simon & Schuster Bought by Penguin Random House Discussion With Steve Laube
Christian Publishing Show
00:00
The Business Reason Behind Large Mergers Is Profitability
The incentive for these sorts of mergers is that it allows that really big, biggest publisher to get the biggest authors. The top authors make more money in sales than all the bottom authors combined. Where you find the business reason behind large mergers like this is simple profitability.
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