S03.EP11 - Debunking Branding BS with Austin Franke
JUST Branding
Why Do People Buy in Kn a Holly?
Bm w should be saying, why would someone buy a luxury car to begin with? Let's be there. A very few people buy b m w very specifically because of some differentiator that b m w has. But if they've kind of stood for that for a while at freedom ritis whitther, they go after and io, why do people buy in kn a holly? It could be because of howit and of what status it gives them. And no, that is one example. Other brands, and perhaps in the luxury market, they people buy for mune status, for example. Is it because of their distinctiveness, or witha diffrint? I'm
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
