The Super Bowl: why costly signalling makes messages more effective
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Exploring the Influence of Super Bowl Advertising on Cultural Imprinting
Exploring the impact of advertising during the Super Bowl and how cultural imprinting shapes consumer behavior, signaling values rather than direct persuasion. The episode discusses how public exposure magnifies the believability of brands' messages to a wide audience.
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