3min chapter

The Game w/ Alex Hormozi cover image

The Value Equation - How To Reverse Engineer Pricing | Ep 181

The Game w/ Alex Hormozi

CHAPTER

How to Differentiate Value in the Service Space

Sometimes everyone promises the same things. And I think one of the biggest opportunities, especially in the service space, is looking at the bottom side of the equation because there's a ton of opportunity there. We made more per customer because we keep people longer and we keep them making money longer. Most people don't do, most people don't really fucking consume the legacy portal. Like 90% of people who buy our stuff don't even consume all the videos. If I'm going to consume 25% of the stuff and actually act on it, they win and they're in forever.

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