EP 3: $36M from Facebook Ads with the giant, Kyree Oliver
Online Course Empires
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How to Track and Track Your Campaigns
Look at cost per click, cost per registrant and cost per call if it's to a webinar. If they're adding it to the cart and they're not purchasing from this specific audience, do we think the audience is wrong? I'd say half the time those lower end sales outweigh their higher end sales. They end up making more of the course.
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