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When it comes to craft beer, bad names are best

The Hustle Daily Show

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The Bad Choice to Join You on This Episode

The name belching beaver, you know, it's not super appealing. The idea of someone belching a beaver doing it would probably be cuter than a person. A study analyzed data from beer review site, beer advocate between 1996 and 2012. It found that beers with names that would typically elicit negative emotions have stronger consumer appeal.

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