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When it comes to craft beer, bad names are best
The Hustle Daily Show
The Bad Choice to Join You on This Episode
The name belching beaver, you know, it's not super appealing. The idea of someone belching a beaver doing it would probably be cuter than a person. A study analyzed data from beer review site, beer advocate between 1996 and 2012. It found that beers with names that would typically elicit negative emotions have stronger consumer appeal.
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