#033 Mac Reddin runs a company called Commsor, which builds software for community teams, and runs a community for community builders called the Community Club. They're showing community leaders how to “flip the script,” to build communities at the core of the business rather than in service of the business or the product. And their software helps put community data in one place so it's easier to work with. They're even using NFTs in ways that help people feel like more valued members of the community. Show notes and more at SmartPassiveIncome.com/cx033.

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