3min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Mark Raffan: Negotiating Lessons from Procurement

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Is There a Difference Between a Vitaman and a Must Have?

Most people go into negotiations thinking about aspirational goals first. But then when we get into the negotiation, we have different needs and wants. When you say i want to make more money, what does that actually mean? How much more money? And then how do you drive that money? Is it by increasing your prices? Or is it by cross selling into a different department? What are the things that will drive more money? Get really objective about that and think about now, ok, what are my aspirational gols.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode