Everybody wants to start big, right, but you have start narrow and focused; who do I want to create value for? Brant Cooper is the New York Times bestselling author of The Lean Entrepreneur and Disruption Proof and also the CEO of Moves the Needle.

With over 2 decades of business experience, Brant travels the globe speaking with entrepreneurs and intrapreneurs about how to discover and create new value. As an entrepreneur himself he has experienced all its aspects like IPO, acquisition, rapid growth, and crushing failures. Brant’s success lends itself to the fact that he has a unique take on disrupting people’s ways of thinking in order to become closer to customers.

Let’s get right into this episode and learn from the master how to find product market fit.

Things you will learn in this episode:

[00:01 - 06:35] Opening Segment

I introduce today’s guest, Brant Cooper
Bio
Check out guestio.com and let’s get you some world-class content
Brant gives us a bit of his background
Awkward and introverted growing up
Raised in Cali and Virginia
Self-taught entrepreneurship
College for the sake of knowledge
Living through the ‘.com’

[06:36 - 20:36] How to Find Product Market Fit

Brant on failure and bouncing back
Writing on the movement
Beginning to teach large enterprises
Everything is changing
Why you should be a lean entrepreneur
What ‘lean’ really means
Reduce waste improve product
Learning and understanding your customers
Finding a model that works
Why startups fail in the first place
Always keep learning
What to test - unknown and fundamental assumptions
Gathering data from your market segment/network
A word from our sponsor

[20:37 - 29:04] Alternatives to Venture Capitalism

How to know when it’s time to raise capital
Raising for intellectual property
Alternatives to raising funds for founders
Taking power for yourself
Put off the institutional raise
Own it and take charge as CEO
Form relationships before the pitch
Network is king
Products change behavior - know, like, and trust
Cutting through the noise

[29:05 - 38:48] Closing Segment

Who you know, or what you know
It’s a sequence, what unlocks who you know
Who you know gets you to success
Playing devil’s advocate for the ‘what’
You need a what that no one else has
ThE RaNdOm RoUnD
How to engage with Brant
Links below
Final words

Tweetable Quotes:

“Having faith in your own self, being able to take care of your own economy… is really what entrepreneurism is all about.” - Brant Cooper

“‘Lean’ is how do I reduce the waste in producing whatever value I’m trying to do.” - Brant Cooper

“Everybody wants to start big, right, but you gotta start narrow and focused; who do I want to create value for?” - Brant Cooper

Resources mentioned:

Disruption Proof - Brant Cooper

Connect and engage with Brant on LinkedIn, Twitter, and Facebook. Check out https://brantcooper.com/ for even more resources.

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