The State Of Category Design And Who It's For In 2023 w/ Christopher Lochhead
Category Thinkers
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How Starbucks Created a New Category of Fitness
Crossfit is very culty like that culty in a good way if you because you're not just joining a gym You're joining this cult where people support you and and so forth. I remember when starbucks happened a buddy of mine tried to buy a franchise and tried really hard was like Chasing howard round and just couldn't get a franchise So you either figure out a way to scale it yourself typically with a tremendous amount of capital If it's an analog business um Or you license slash franchise Which is what happened in the case of Crossfit in the cases of fitness companies such as Weight Watchers, Zumba or Pilates. The fact that the community is going to endorse
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