The Art of Marketing Leadership: Emily Singer
Marketing Spark (The B2B SaaS Marketing Podcast)
Navigating Brand Strategy Challenges and AI Integration in Marketing
Exploring the difficulties in quantifying the impact of branding investments and educating others on branding's importance, alongside a deep dive into Drift's incorporation of conversational AI in marketing practices. The chapter emphasizes the evolving role of CMOs, the trend of marketing taking ownership of the buyer journey, and the significance of AI in driving personalized experiences.
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