The Importance of Retention

In the past, people have looked at retention rates to see how well a product is working. If this number looks good, then great, like you're ready to scale. But in reality, there are many different types of usage patterns that play into these numbers. Here's an example from two companies: Greenhouse and Front. greenhouse helps recruiters sort of usher candidates through the job process. front allows support teams to have a single inbox where people can email each other.