The Sub Stack and the Inputs to Your Thinking

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i think critically output is a function of input and in that moment you go what's my output. i love what malcolm gladwell said one time about coming up with an idea. If you want if if you want good outputs you have to attend to the quality of your inputs. inspiration we define it as the disciplined pursuit of new and unexpected input. A lot of times the output flows once you attend to the input absolutely, that's some of our advice.

In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.