Why Not Winning Is More Powerful Than Winning

If you’ve ever daydreamed o standing at an Olympic podium or delivering a big award speech, you probably pictured yourself as a winner. But according to today’s guest, marketing professor Monica Wadhwa, maybe you should imagine yourself as a runner-up. In this episode, Monica talks about why getting close to – but not quite achieving – triumph actually helps us gain the energy and motivation we need to chase after our goals, and shares tips on how we can change our mindset and create almost wins that will put us on the path to success.

For the full text transcript, visit go.ted.com/BHTranscripts

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