The Ultimate Guide to Understanding Agency Rates, With Marcel Petitpas
The Agency Profit Podcast
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Understanding Billable Rates and Setting Target Rates
This chapter discusses the importance of understanding billable rates in agencies and the different variations of rates that exist. It emphasizes the significance of knowing the average billable rate and how it applies to all listeners who sell services requiring skilled labor. The chapter also explores the concept of target rates, especially for agencies that bill by the hour or flat fees.
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