IKEA—Ingvar Kamprad’s startup from 1943
Talks with Petri
Ingvar War and Wal-Mart
Ingvar War was obviously not just living in his bubble he was travelling and even though there was no internet well maybe in Arab up but you know that's the US defence department at the time. He really benchmarked everything in the US it was three weeks travelling and he was snoring on the back seat all the time. Ingvar did occasionally in some meetings referred to to Sam Walton and discussions with him about various things.
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