Meta’s EU Plans and Microsoft’s AI Pricing, The Barbell Effect Hits College Football, Photo Sharing in Parenthood
Sharp Tech with Ben Thompson
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Meta Plans to Offer Users the Opportunity to Opt Into Data Targeting on Instagram
The Wall Street Journal is now reporting that meta plans to offer users the opportunity to opt into data targeting on Instagram across Europe. Do you think this kind of offer is a proactive step to shape the language ahead of inevitable regulation or have met have been able to use AI to solve targeting and measurement using significantly less data from users? What about both? If meta goes down this path, what does it mean for search, YouTube and or other forms of advertising? I'm fine with the sort of take it or leave it model, but that's either here or there.
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