2min chapter

Marketing Against The Grain cover image

Community-Led Growth vs. Product-Led Growth with Anu Atluru

Marketing Against The Grain

CHAPTER

Community Lead Growth Is Pulling Its Name From Palg

Community lead growth engages the community in the process, enabling a best recommendation, win approach. I would argue that community is much better when you already have an audience in users. And also all the same things you have to do to require people into your product at scale. i think of community more as a way to amplify each part of your funnel,. Amplifies the free user Part, amplifies the unboard, and part amplifies the monotization part.

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