#180: Media Mix Modeling - Does It Deserve at Least a Third of Our Love?
The Analytics Power Hour
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Is It Their Job to Understand How an M M M Works?
Marketers should be prepared to communicate with analysts and help them, he says. But they don't understand how an m m m works, the analyst adds. "I think getting marketers one level deeper on recognizing and complexityis not the right word"
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