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A Finance Survival Guide for SMB CEOs: Liquidity, Hiring, Budgeting, Capital Allocation & More

In The Trenches

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Mastering Cash Management for CEOs

This chapter explores essential cash and liquidity management strategies for CEOs, particularly in today’s challenging economic climate. It emphasizes the importance of understanding financial metrics like burn rates and collections, while also addressing the impact of inflation on business operations. The discussion includes practical advice for optimizing liquidity, managing costs, and improving cash flow to support stability and growth.

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