111 - How to Write Copy That Sticks, With Dakota Robertson
The Marketing Millennials
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How to Simplify Your Process
If your idea is shit, then no amount of good writing is going to fix it. It's like putting whip cream on dog shit. If you can't simplify this in a way where someone else understands, you don't understand. And that forces you, ok, what am i what have i got to do here to simplify this? A, it will even simplify your processes, because ou doin all that. So that's another bonus. You've made a lot of people go viro. I mean, you have even in your company, jus go viby, which i think it's hilarious. What goes into something that goes viro? First off, it's
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