3min chapter

On Strategy Showcase cover image

Live from London: Martin Weigel, Lucy Jameson and Martin Beverley

On Strategy Showcase

CHAPTER

Intro

This chapter delves into the podcast's live tour experience, especially the vibrant London event, while exploring the shift from traditional advertising to a more holistic brand-focused approach. The hosts discuss how innovative design and architecture play crucial roles in enhancing customer experiences, particularly in airline services.

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