Why 3rd Party Validation is 1st step to Trust -- Scott Baradell // Idea Grove
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Importance of Trust in Customer Reviews
There's a big issue today with fake reviews. It's been estimated that over 30% of reviews and its consumer electronics section are fraudulent. Companies put an incredible amount of effort to try to keep their reviews organic, but there's no getting around that reviews can be manufactured. We're also seeing third party validation coming from influencers coming from other sources.
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