The Anatomy of a High-Converting Paywall
App Marketing by App Masters
Hook vs. Paywall: two critical funnel parts
Igor and Steve define the first-screen hook and the paywall as the two most important funnel elements.
Want higher conversions from your web-to-app campaigns?
In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.
Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones.
You’ll learn:
✅ Why web paywalls convert up to 3x more than mobile ones
✅ The 14-block structure of a perfect web-to-app paywall
✅ How to personalize offers based on quiz responses
✅ Why timers, huge discounts, and upsells dramatically boost LTV
✅ Real-world examples from top apps like BetterMe
If you're running Meta ads, looking to improve ROAS, or just want to scale without relying solely on the app stores, this deep dive is a must-watch.
All you need to build your web2app funnel:
Contact with Igor: https://www.linkedin.com/in/igorlyu/
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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