How Does Running an AB Testing Tool Impact Revenue?

Most companies, if you're below a couple hundred people, unless it's like super quarter your product, you probably shouldn't be doing anything that's too what off from a data proof. When I was a Facebook, we had a video was becoming a bigger part of News Feed. And so one thing that used to be hard, where Facebook actually spent a bunch of time on this, was scroll performance. There were whole teams that built that infrastructure and maintained that infrastructure for a single one of 10 or one of 20 tools. That just doesn't make sense for most companies.