Part 2 : Marketing, The Power of Scarcity with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing.
Making Data Simple
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The Power of Scarcity Marketing
Black Friday is a prime example of scarcity and how strong it really is. Even home shopping networks have dialed in scarcity because they bring in limited edition items. And so you've got time related scarcity, you've got supply related scarcity, but then you also have demandBecause there's going to be so many shoppers out there.
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