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BackScoop's Amanda Cua on what makes a creator different from a journalist

Splice Pink

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Southeast Asian Startups - What's Your Audience?

A year ago, I think I really just thought of it as just a newsletter. What I didn't anticipate was the part where I would be brought in to do more. It's almost like your audiences or your community is kind of assigning you different roles. If you had to personify your very core listener, well, reader, your customer, who is that person? Can you describe her or him to us? Who's this persona? These people are founders, executives, set up operators and VCs working in Southeast Asian startup space.

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