Product Marketing Tools Like Ignition Have Made That Easier

A lot of people, especially aspiring product marketers who might think, well I haven't worked on a go to market before. But at some point you or your org has probably done something that either is identical to what a product market would do as part of a go to markets or something very similar just called by a different name. So yeah it's been exciting to make that product marketing world as it's evolved and these more necessarily niche areas of product marketing but these disciplines within product marketing become more codified like ignition does.