How to Reduce Ad Costs on Facebook

Since 2017, ad costs have started going up, right? Or cost of exposure, because of what you just said, it's a plan to mend. You know why? Because more people are on it now. So if you go and look, it used to be every five posts was an ad. Now, it's every two to three. The consumer is so de-conditioned. And I think that they've gotten smarter about keeping people on their platform as well.

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