
Jan Chipchase
On Margins
00:00
Navigating Cultural Insights in Global Research
This chapter chronicles Jan's extensive 17-year journey in development economics and mobile technology, showcasing his significant roles in various companies and his transition to independence. It emphasizes the importance of cultural understanding and trust-building in conducting field studies across diverse markets, including challenges and ethical dilemmas encountered. Additionally, the discussion highlights strategies for effective communication and the necessity of a holistic approach to research that balances analytical and emotional insights.
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