Geniuses Of Copywriting cover image

Mike Pavlish

Geniuses Of Copywriting

CHAPTER

The Power of Unspoken Desires in Copywriting

Unspoken desires are the most powerful motivating reasons why people buy a product. They're not found using gogal searches or in enratic forums, or by asking customers as these unspoken desires are too embarrassing for a person to admit in public. Dan kennedy talked about this lotan him and i had a lot of discussions about the the dark arts, or the dark emotionss, as as we called it. But if you find and use theseunspoken desires in your copywriting, you can get u huge lift in your conversion rates.

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