The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

Joel Califa, Senior Product Designer at GitHub

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

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Subverted Design: A New Narrative in the Industry

A decade ago, a UX designers role was pretty clear. They removed friction and complexity between a user and their goal. Today, what we see as senior designers are people who understand that the business is a business. And generally, they're really amenable and easy to work with - which on the face of it is a great thing.

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