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5min chapter
How to Escape the PLG Trap w/ Oliver Jay (Founding CRO, Asana)
The Science of Scaling
The Confusion of PLG Companies
A lot of PLG companies get confused on what it takes to be an enterprise company. OJ: You can leverage the security play for a very long time to get to a couple hundred million and then suddenly you decelerate because you focus on emotional security. And yeah, so that's why I think a lot of people always get stuck in this PLG track. It's going to be a multi-year process, but it's worthwhile to take.
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