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The Five Stages of Dabda
Kendall is so clearly tied to this sort of like fear of death and grief about their father's death that as a business idea and a model, it doesn't really make sense. Kendall seems to be in the sort of denial phase of like, I'm going to put my dad on the screen. And he's sort of high on his own supply. It's clear the whole entire time that he has no grasp on either the numbers and is just making up numbers to fulfill this fantasy. In a way that feels criminal. Criminal. Or like borderline at least.