The Importance of Content in Business

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In the last 10 years, you have never seen me swanning around a network event. All of my companies don't have outbound sales teams because we make content. People don't realize that it's much easier to do than cold-calling people. If you actually want to see me sweat, it would be having to go network, small talk. I had to do sales for so long in finance. Finance is just all sales.

In this new episode Steven sits down with founder, CEO and self-titled "Boring Biz" lady, Codie Sanchez

Codie starter her career as a JFK award winning journalist covering human trafficking. In a career change, Codie entered the world of finance, and is a former partner at private equity firm EEC, and built First Trust’s $1 billion+ AUM Latin America business. She is the Founder of ‘Contrarian Thinking’ and the Cofounder of ‘Unconventional Acquisitions’, which focuses on purchasing small or what Codie calls ‘boring’ businesses as a way to achieve financial freedom. Codie has appeared on CNBC, Fox, Forbes, Fast Company, Entrepreneur, People en Español, Business Wire.

In this conversation Codie and Steven discuss topics, such as: