Content Marketing isn't a Campaign
The Unofficial Shopify Podcast
00:00
How to Build a Relationship With a Journalist
I have this thing called milk runs. Basically what I'll do is I'll plan all my friends that I met via online. And by me showing up, booking the flight, the hotel, spending the thousands of dollars of cost to go on these trips, my return on the investment always comes out 10 times. The relationships eventually say, oh, my sales team needs a relationship, but let's just say XYZ retailer. So it's just a game of just being yourself and showing up in my opinion of how you build relationships.
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