
Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
Acquired
Transforming Gaming and Podcasting Landscapes
This chapter explores the strategic evolution of a gaming company that turned a popular mod, Defense of the Ancients, into a standalone success while leveraging existing audience engagement through smart growth hacks. It also examines the shifting dynamics in podcasting with the rise of Spotify, highlighting the accessibility and audience growth it offered compared to Apple Podcasts. Additionally, the chapter delves into the continuous investment required in game development and operations, emphasizing the balance between immediate profits and long-term audience engagement.
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