E-commerce Innovations and the Future of Ad Creative

Last week, a video featuring Saratoga water went viral - and the brand’s response, or lack thereof, got the ecom and marketing twitter world into a frenzy, with people calling them out for wasting a massive viral moment. We break down what we would’ve done as Saratoga’s CMO: how to respond to earned media moments, what brands should consider in viral situations, and how to quickly activate organic social and creator partnerships.

We also get into Meta’s Andromeda engine - the machine learning upgrade powering Advantage+ Shopping Campaigns. We break down what it actually does, how it’s reshaping campaign structure and creative distribution, and whether it’s delivering better results in the accounts we manage.

Lastly, we dive into AI-generated ad creative: what’s possible today, what’s coming fast, and how it’s already changing how marketing teams work - from research and creative briefs to production speed and creative volume.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

02:53 Viral Morning Routine: The Ashton Hall Phenomenon

05:56 Saratoga Water's Missed Opportunity

08:49 Marketing Strategies in Response to Viral Moments

12:11 Meta's Andromeda: Enhancements in Ad Performance

15:04 Ad Campaign Structures and Performance Metrics

37:37 The Evolution of Ad Distribution

44:12 Innovations in E-commerce and Meta Shops

47:13 AI in Creative Production

57:03 The Future of Brand Marketing Strategies

01:01:12 Emerging Trends in Organic Social Media

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

https://www.aftersell.com/operators

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS

Sign up to the 9 Operators newsletter here: https://9operators.com/