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Malcolm Gladwell: David and Goliath

Socrates in the City

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The Paradox of Desirable Difficulty

In David and Goliath, you also talk about the idea of making something more difficult can actually make it easier. Talk a little bit about that, because that was really interesting to me. The Bjorks say there's all kinds of instances where that's not true. And they have numerous examples of this principle in action.

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