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I feel like we've seen so much recently of that like short term offer type stuff. And I've seen it be called stunt food too, right? Where the line between like marketing and food kind of gets blurred because you get this like wild product over the 4th of July Pepsi launched a cola flavored catch up only available at four ball parks around the country. It makes me wonder if press is an or Instagram ability is the main goal here,. Is there such thing as a flop? If it's just to generate buzz?
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